THE WORK SPEAKS FOR ITSELF. Developing social content strategy and community for leading brands, like Holiday Inn Club Vacations and Royal Resorts
Viral TikTok - kicked off refreshed TikTok strategy utilizing brand-relevant trending formats
Another high performing TikTok - from our Inside HICV Resorts content series
A high performing Instagram Reel featuring a popular resort in our portfolio, repurposing existing content and resulting in key content piece that was reused in paid campaigns
Using a trending format and leaning into audience insights that tell us that this property draws strong engagement and strong opinions about each village
A central piece in our 4 reasons to stay series, then we brought the piece to the paid social team, resulting in a campaign that outperformed their produced paid social content.
A piece of content that I fully brainstormed, shot, edited, and published end to end for Holiday Inn Club Vacations' international Royal Resorts brand.
At the former B2B tech brand Blueboard, I led a monthly Instagram photo contest where users could submit photos from their Blueboard experiences and enter to win a free Blueboard experience. We then turned the winning posts into a featured series. It fostered regular engagement and community.