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      <image:title>Case Studies | a cole one production - Case Study: TikTok Growth — 1K to 17K in Year 1 - Make it stand out</image:title>
      <image:caption>Screenshot of the brand’s TikTok profile (@hiclubvacations) showcasing 17K+ followers and several high-performing pinned videos, including one with over 3.6M views. The profile reflects a consistent, engaging visual identity and a strong community presence built over one year of strategic content.</image:caption>
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      <image:title>portfolio - Social Content Strategy and Community Building</image:title>
      <image:caption>Viral TikTok - kicked off refreshed TikTok strategy utilizing brand-relevant trending formats</image:caption>
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      <image:caption>Another high performing TikTok - from our Inside HICV Resorts content series</image:caption>
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      <image:caption>A high performing Instagram Reel featuring a popular resort in our portfolio, repurposing existing content and resulting in key content piece that was reused in paid campaigns</image:caption>
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      <image:caption>Using a trending format and leaning into audience insights that tell us that this property draws strong engagement and strong opinions about each village</image:caption>
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      <image:caption>A central piece in our 4 reasons to stay series, then we brought the piece to the paid social team, resulting in a campaign that outperformed their produced paid social content.</image:caption>
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      <image:caption>A piece of content that I fully brainstormed, shot, edited, and published end to end for Holiday Inn Club Vacations' international Royal Resorts brand.</image:caption>
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      <image:caption>At the former B2B tech brand Blueboard, I led a monthly Instagram photo contest where users could submit photos from their Blueboard experiences and enter to win a free Blueboard experience. We then turned the winning posts into a featured series. It fostered regular engagement and community.</image:caption>
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      <image:title>portfolio - Spearheading Brand Aligned Social Partnerships</image:title>
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